I'm Nazmul. I work as a Technical SEO Analyst at Giant Marketers, helping clients with all things related to technical SEO and the latest developments...Read more
An easy but much more effective tactic of SEO is FAQ schema markup, which can be a great start to improve your website’s SEO. unfortunately, maximum people don’t even know about this hack. In fact, one study found that only 17 out of 10,000 sites used the FAQ schema.
And that’s exactly how businesses are missing out on a lot of opportunities related to FAQ schema. That’s why we have come up with this guide to help you make the most out of the FAQ schema markup for your website’s SEO.
So, if you want to know how to win at SEO with FAQ schema markup, read this comprehensive guide.
What Is FAQ Schema Markup, and How Does it Work?
FAQ schema is a specialized markup code that is used on the pages which include questions and answers to increase the website’s presence in the SERP.
When you use this code, Google can easily understand that your page consists of questions and answers and include these FAQs just under your site in the SERP. see the following image, to get it more clearly.
So, this is how your page will look with the FAQ schema markup in the search engine result page. When users search with relevant queries, they can see your page result like the above image. And when they click on the question, they will get the answer immediately from the search engine result page.
This way, your web page context which is provided by adding FAQ schema markup helps increase your pages’ SERP presence.
How to Win at SEO With FAQ Schema Markup
Correctly implemented FAQ schema markup on your quality and in-depth content helps to improve your SEO score quickly. Also leads to major gains in clicks and impressions in the search engine result pages. As a result, it can generate a huge lift in organic traffic for your website.
So, let’s see in detail how to win at SEO with FAQ schema markup.
1. Improve Website’s Visibility and Authority
FAQ schema markup is a really powerful hack to help Google and other search engines to return better results to your users by providing detailed context to your content.
By implementing this tactic for your website’s FAQ pages, you can improve your page’s visibility even for different keywords. And with the improved visibility, users will see your pages with relevant searches every time.
This way, they will consider your website as an authority site. Which ultimately helps in gaining brand awareness and authority for your site.
2. Provides Instant Rich-Snippet
Nowadays, rich snippets are considered the golden goose of search engine result pages. If optimized properly, a FAQ-rich snippet can appear in under 30 minutes. Not only this, it can help your site to get the featured snippet section of the search engine’s first page.
3. Ensure More Real-Estate in The SERP
The best part of using FAQ schema markup is, how much real estate you can use. As you can see from the image, with FAQ schema you can grab more room or real estate at the SERP, compared to your other competitors. It is a great way to get in front of the eyes of the users.
4. Enrich Your Site’s Mobile Presence
When it comes to mobile users, where space is limited, taking up almost half of the screen is a great advantage. And you can gain this advantage using FAQ schema markup for your FAQ site by pushing your competitors out of the screen.
5. Improve CTR
A study found that, just because your website takes more space in the SERP with FAQ schema, it helps to improve the CTR of websites.
While before this post would normally get 1000 clicks, now after adding FAQ schema it gets more than 2000 clicks for a set of keywords.
6. Generate More Clicks
When you add relevant internal links in the answers, it leads users to click through them, which results in improving your website’s clicks. In fact, it passes traffic juices to your other pages also.
7. Leads to Gain Huge Traffic
As we mentioned before, adding FAQ schema markup makes your page eligible to rank in feature snippets. Also, you may gain visibility or ranking for different keywords. This improves your chances to generate huge organic traffic for your website.
8. Generate Quality Leads
FAQ schema markup makes your site able to show up with a wider variety of keywords in the SERP. This way, it attracts customers with buying intent or who are willing to convert. That means there are chances more traffic to be potentially turned into your quality leads.
9. Increase in Sales and Subscription
When you create informative and well-written FAQ content to ensure providing value to your users and then add FAQ schema markup, you can get the rich snippet, more real estate on Google.
However, the more web pages of your siren rank on Google’s number 1 page, the more traffic you can drive to your site. More traffic to your site will result in increased sales and subscriptions.
10. Optimize for Voice Search
71% of consumers conduct voice searches by voice instead of typing. Alexa, Siri, Google Assistant, and all the other voice assistants, get information to provide search results from whatever you marked up in your structured data.
So, it is a huge chance to get visibility in voice searches also. Also, make sure to optimize your FAQs for voice search.
How to Add FAQ Schema to Get Rich Snippets
You will find several WordPress plugins to add FAQ schema to your WordPress posts. But to get the optimum result, make sure to follow Google’s guidelines accurately without doing any mistakes; which we will discuss later in this guide. So, let’s find out, how can you improve your SEO by schema markup.
Although there are several ways available for implementing FAQ schema markup, using plugins is the easiest and quickest way. Therefore, in this guide, we will show you how you can add FAQ schema markup using the “FAQ Schema WordPress plugin.” so, let’s get started.
Step 1: Install and Activate The FAQ Schema WordPress plugin
As shown in the image, you need to log in to your WordPress dashboard. Then navigate to plugins > Add new > and search for the “FAQ Schema WordPress” plugin. After finding the plugin, just Install and Activate it.
Step 2: Enable The FAQ Schema Button
Once you activate the plugin, you will see a “FAQ post option” box at the bottom of your website’s each post. Go to the post where you want to add FAQs.
At this stage, all you need to do is, expand the options by clicking the right sidebar arrow of the FAQ post box. And when you see the “FAQ on/off this post” button, simply turn it on.
Step 3: Start Adding Questions and Answers
Next, select the FAQ title button from the FAQ schema option. Then start writing your first question and answer at the FAQ title bar and FAQ description box. This way, you can add as many FAQs as you want by clicking the “Add New” button.
Step 4: Use The Shortcode on Your Post
Now that you have added all your FAQs, the next step will be to use the shortcode. Simply, copy the shortcode which you will find just beneath the FAQ schema option. Then copy the shortcode and go to the post where you want to use this FAQ schema.
Click on the (+) button and search for the “shortcode” button. When you find the button, click it and paste the shortcode in the shortcode box.
Lastly, publish or update the changes, and the FAQ schema will be automatically implemented to your post.
For more help with the setup processes, this Documentation can help you out.
How Do I Know If the FAQ Markup Working?
Once you added the FAQ schema, the final step is to test, whether it is working correctly or not.
- Test the implemented codes using the Structured Data Testing Tool.
- Then, the eligibility of your page for rich snippet using Google’s Rich Result Tester.
- Lastly, request Google to re-index your page by logging into Google Search Console > enter the modified URL > hit enter > and select the option to Request Indexing. This will help you to get the result within 30 minutes.
How to Write FAQs for Better Click-Through Rate (CTR)?
You need to follow Google’s content guidelines to ensure getting rich snippets and better CTR. Here is a brief of what Google’s guideline includes.
Valid Uses of FAQ Schema Markup
- The page must have a list of questions with their answers attached.
- The FAQ page should be written by the site owner itself.
- You can also use the FAQ schema on the product support page that lists FAQs.
- Make sure the pages you are adding FAQ schema have no way for users to submit alternative answers.
Inappropriate Uses of FAQ schema
- A forum page, product page, and product support page where users can submit alternative answers to a single question.
- A page with advertising purposes.
- You can’t add FAQ schema to a page where questions and answers are not visible to users.
Here are some other best practices of writing FAQs that will help you to get more CTR.
Snippets with long answers will take lots of space, and obviously, you can put a lot of information. And this is one of the best parts of FAQ snippets, which can improve the user journey and CTR as well. So, as long as Google allows longer answers, you should make the most out of this advantage to improve your website’s CTR.
Using transactional keywords in FAQs can increase your CTR. As users need to click through the website to get the service or product, or you can say, perform a conversion. Again, with informative keywords, things can be different.
Adding relevant internal links in the FAQs provides more opportunities to get more clicks. You may be wondering how?
Well, when you link to your website’s other relevant pages in your dropdown answers, the user will click on these links to know in detail about the information.
Start Adding FAQpage Schema Markup Using the FAQ Schema WordPress Plugin
At the end of this guide, hopefully, now it is clear to you how to win at SEO with FAQ schema markup. So, if you want to boost your website performance, give your website a competitive advantage, you can consider this guide.
Start with all the pages which are ranking on the number one page of the search engine. This will be easier for you to utilize the advantage of more real estate. In fact, when implemented successfully, your FAQ page will be eligible for getting more CTR and appear as answers on Google Voice Assistant.
So, let us know if you want to know more about FAQ schema markup by commenting below. Also, if you are looking to elevate your website, you can Contact Us here and see how we can help you out.